The next major evolution in AI content production and consumption will not be based on stored media or linear files, but on devices capable of generating content entirely on demand. This content would not exist as a fixed asset beforehand. Instead, it would be generated moment by moment, customized to the individual user.
The experience would appear linear to the viewer—similar to watching a video, using software, or following a timeline—but the underlying structure would not be linear at all. Each frame, state, or moment would be generated only when needed, then replaced by the next. There would be no permanent file, no saved sequence, and no traditional data persistence.
An example analogy would be something that feels like a program such as Adobe Illustrator, but without actually being Illustrator. What the user perceives as an interface or workflow would simply be a sequence of generated frames. Each frame would represent what appears to be the next logical state of the application, even though nothing is truly being edited or stored.
In this model, there is no actual content library and no traditional content producer. Everything is created dynamically, in real time, tailored to the user, and discarded immediately after use. The experience is entirely synthetic—an illusion of continuity rather than a collection of assets.
Content, in this sense, ceases to be a thing that exists and becomes something that is continuously generated.
